Broods (genre research)

Broods

I have researched different artists within my genre. Broods are a duo from Nelson, New Zealand, composed of Georgia Nott on lead vocals, with older brother and multi- instrumentalist Caleb Nott on production and backing vocals. They released the single 'Bridges', which went to No.8 on the New Zealand single chart after they got signed with Capitol and Polydor Records. They then later released a full length album 'Evergreen'. They have toured with big artists such as Sam Smith and Ellie Goulding.

Genre Research (WET)

Wet is american in indie pop group from Brooklyn, New York, consisting of Kelly Zutrau, Joe Vallen  and Marty Sulkow. They have released both an EP and an studio album and they are currently signed to Columbia Records. Wet was called the most promising group in music by The Fader in 2015

Pitch

Pitch charlotte from Charlotte vander

Quartz

When deciding what to name our artist we wanted something to distinguish her from other artists, something different and unusual but something that also fits her genre and look. So we searched different indie pop artists and what kind of name they have and how it represents their music and character. Because our artist is quite young ,independent,carefree and feminine we researched different gem names and found quartz, this name seem to represent our artist perfectly as it stands for origin which our artist is as shes experimenting with the indie pop genre and other genres.

Animatic Storyboard

This our animatic story board for the music video 'Its all in vein' by Wet.

Artist research

Codes and Convention of indie pop

We have researched the codes and conventions of the genre Indie pop.
Indie pop is a genre of alternative rock that originated from the UK in the mid 1980s with roots from the Scottish post-punk bands.
Its original rise to popularity started in a small photocopied fanzine, and small shop-based record labels.
Settings 
Indie pop music videos are known to be low budget. Main settings are in studios, cities, parks, woods etc. These locations create mysteries which make the audience focus more on the performance.
Performance 
Most Indie pop music videos includes a live performance form the artist which makes the audience focus on the talent the artist has. It makes their career about their passion for music rather than success.
Live performances promote the artists too. this shows the audience to see the atmosphere the artists creates which then encourages the public to watch the artist live.
Mise en scene
Indie music videos are generally simple. Props, costumes , make up etc. are linked to the scene.
A prop can complete a scene as audience are able to physically see what the character/artist is currently doing.