The front cover displays a simple medium close up of Lanas face, upper body and costume. The simplicity of the design allows us as the audience to focus on Lanas vintage style and character.
Because Lana is directly in the middle it allows the audience to be drawn to her beauty. Creating a visual characteristic of the artists is well known in the indie pop genre as it allows the artist to represent them as themselves and something there not. The image of Lana has her directly addressing the camera and audience with her in the foreground, centered within an outdoor location that is minimal and simple putting main attention onto her.
The colours are also quite neutral with her name as the title and the album name smaller the colours go well together because of how the background colours all connect with another.
The theme continues inside the panels through mise en scene. With two images spreading across the panels showing a classic vintage representation of Lana as she continues this placid and innocent expression. The artwork doesn't really link with or tell a narrative with the album name 'born to die' its really just showing the artists style and character.
The colours throughout the panels and covers all complement each other. The red from her hair and lips could connote love,lust and passion which could link to what the album is about.
The CD features a white background surrounded by red roses although there is no text it is apparent that it relates back to the title of the album as it is conmon to use roses at funerals 'Born to die' The colours red and white are constant throughout the digipak which creates a nice theme. The text used for the track listing is the same font as the title and Lana's name which makes it recognizable to the audience giving them a branded font associated with Lana Del Rey
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