Music video analysis

In the 1975s music video Chocolate it is black and white throughout, this pretty conventional in a indie music video. The lyrics of the song are about drugs which is common theme in this sort of genre. The music video features a women in a variety of sexual scenes this isn't very common in indie pop music videos. The atmosphere is quite laid back and carefree which could be connoting the use of drugs and the effects it has. A band performance is pretty conventional in a this genre so we see the band performing in a run down places such as a warehouse this adds to the whole edgy and mysterious vibe of the video.

As the main singer seems to be the face of the band as all the main close ups are of him this is also occurs in their previous music videos. The main close ups connotes that this is the artist the audience associate themselves with Matt ( lead singer ).