Editing styles

Editing in indie pop videos usually match the pace of the song, fast cutting can emphasize the fun and energy the artist wants to purvey, However slow paced songs will have slow pace cuts and transitions to show the emotion they are displaying also when editing its important that the cuts match with the beat. The editing in Lana Del Reys- Born to die uses long takes as it as the song has a slow tempo if this video has fast takes it would look and feel out of place. The viewers also wouldn't be able to connect with the song visually.